Dr Ali B. Mahmoud

About Me

Ali B. Mahmoud is a triple PhD holder in Technology Management, Digital Marketing, and Organisational Behaviour. He is a Senior Fellow of the Higher Education Academy/Advance HE (SFHEA) and a Fellow of the Chartered Institute of Marketing (FCIM). He underwent his postdoctoral studies at London Business School (UK). With over 17 years of global academic experience, Dr Mahmoud currently serves as a Professor of Marketing at UDLALP (Mexico), ISM University of Management and Economics (Lithuania), and the Paris School of Business (France). He also serves as an Adjunct Professor at the University of London and the University of the Arts London (UK), and as a Visiting Professor of Management at St. John’s University (USA).

His teaching spans undergraduate, master's, and doctoral levels. He has delivered courses on digital and social media marketing, AI in marketing, and strategic brand management. Dr Mahmoud integrates research into his teaching by drawing on his published work in areas like metaverse consumer engagement, gig economy dynamics, and drone logistics. This research-led approach enables students to explore real-world problems through evidence-based thinking.

Dr Mahmoud is an experienced supervisor and examiner. He has chaired and examined doctoral viva panels in the UK, Malaysia, and beyond, and continues to mentor doctoral and postdoctoral researchers. His PhD supervision focuses on digital business, marketing ethics, consumer behaviour, work psychology, people analytics, and emerging technologies.

He has authored over 100 scholarly outputs, including articles in the European Journal of Marketing, IEEE Transactions on Engineering Management, Internet Research, Industrial Marketing Management, International Journal of Human Resource Management, and International Journal of Contemporary Hospitality Management, amongst many others. His recent work utilises big data analytics and machine learning to examine public perspectives on AI, metaverse applications, and blockchain marketing.